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7 reasons to shred your wireless contract and switch to pre-paid
May 17th
Are you fed up with your wireless carrier? Wish you could lower the cost of your monthly bill? Tired of waiting on slow Android updates? Upset that Verizon won’t be carrying the current HTC One series? Want to purchase an unlocked Galaxy S III
Pre-paid wireless service has existed in North America for several years, but it wasn’t a real viable option for smartphone owners until recently. There are now tons of affordable unlocked devices to choose from and plenty of options for pre-paid data at 4G HSPA+ speeds. Read on to see why you might want to shred your current wireless contract and think about joining the pre-paid club.
1. Freedom to choose your own device
Wouldn’t it suck if your internet service provider dictated what kind of computer you had to buy? What if your cable provider only allowed you to watch programming on selected TVs? That’s exactly the situation we have with some wireless carriers and the phones they allow on their networks.
If you switch to pre-paid, you can buy any unlocked GSM phone of your choice and then choose your wireless service with no contract and no commitments.
Google recently started selling their Galaxy Nexus for $399 and reports say that up to five OEMs will be selling unlocked devices through the Google Play Store by Thanksgiving. Amazon also has hundreds of unlocked phones
The market for used devices is also rapidly growing. You can buy and sell used Android phones on Glyde, Gazelle, Swappa, and many more online retailers.
If there is a smartphone you really desire, chances are you can buy it unlocked and prices continue to drop. An unlocked phone will cost you more in the beginning, but the long term savings will pay off big time…
2. Save money by cutting your monthly bill in half
Why put up with a $100 bill each month when you could be getting the same services for $30-45? Most post-paid monthly bills are high because the wireless companies subsidize the cost of your handset and spread it out over your 2-yr contract, but there are all other kinds of hidden fees and taxes tossed in.
Many pre-paid carriers offer flat rate pricing, so you pay exactly the monthly rate that is advertised. It’s not like a post-paid carrier that advertises a monthly plan for $59, but then your final bill comes in close to $80 after all the fees, surcharges, and taxes.
Best of all, pre-paid carriers have no contracts or commitments so there are no early termination fees if you want to switch networks. Gone are the days of paying Verizon $300 if you are unhappy with their service and want to leave 6 months into your 24 month contract.
If you do the math, going pre-paid can easily save you over $1,000+ for the span of a typical 2-yr contract. Please correct me if I’m wrong, but pre-paid smartphone service is always cheaper than post-paid.
3. Android updates from carriers are broken
The process in which North American carriers update the software on Android phones is completely broken. First a handset maker must build and test an update, then Google needs to approve it, and finally the carrier has to put their stamp of approval on it.
If one little bug is discovered, then the whole process must start over. And often times, it’s some stupid crap like carrier bloatware that is incompatible with the latest update. I’ve heard stories of certain updates being pushed back months just because they didn’t work with the carrier installed navigation app (that no one uses).
Just look at Google’s flagship Galaxy Nexus on Verizon. That device launched on December 15th with a handful of known bugs, and five months have passed without a single update.
The HTC One X is another good example. I have the AT&T version and the international version. The AT&T model has received no updates since I have had it, while the international model has been updated 5 times already by HTC. These updates has helped to improve performance, extend battery life, and squash annoying bugs. It’s a breath of fresh air to see regular updates instead of going nearly half a year with no new software from your carrier.
When carriers get out of the way, software updates flow much more frequently. A Google employee confirmed this when the Galaxy Nexus went on sale in the Play Store. He said they were “very glad that Google is back in the business of selling phones directly without any middlemen to interfere.”
4. LTE is overkill for the average user
One of the major downfalls to going pre-paid is going to be the lack of LTE service, but I have found that it’s mostly overkill for the average user. Having your smartphone connected to a 4G LTE network is really good for two things – eating up your data allowance 5x faster and draining your battery life.
Unless you are downloading large files on a daily basis or tethering your device to share the internet connection, I have not seen many other use cases that take advantage of LTE speeds yet. Both AT&T and T-Mobile offer 4G HSPA+ networks that offer a similar experience for the majority of tasks performed with a smartphone.
A certain number of mobile workers require LTE speeds so they will be stuck with their carrier, but I have found that I can live without LTE since I’m surrounded by WiFi at home and work.
5. Straight Talk SIM
There are many options for pre-paid, SIM only service, but I decided to go with Straight Talk after doing my homework. Straight Talk is a brand of Tracfone and they offer unlimited GSM service on AT&T or T-Mobile’s network.
For only $45.95 per month (taxes included and no hidden fees), you can get unlimited talk, text, and HSPA+ data. Straight Talk lets you choose between AT&T or T-Mobile compatible SIM cards and they also offer micro SIMs for newer smartphones.
Of course the data is not truly unlimited like Sprint and the terms of service prevent tethering, but you can still get access to a HSPA+ network and get download speeds of 5-10 Mbps depending on your device and location.
For most people this is “good enough”, and it’s the same exact service they are paying double for with AT&T or T-Mobile.
I encourage you to visit Straight Talk SIM for the full details.
6. Simple Mobile
Simple Mobile is another pre-paid SIM only service that operates on T-Mobile’s network. They were recently acquired by Tracfone, but we expect them to keep the brand going.
Like Straight Talk, Simple mobile will sell you a regular SIM card or a micro SIM. Phones that were designed to operate on AT&T will still work with Simple Mobile, but they will only have access to 2G Edge data speeds.
They offer a cheaper plan for $40 per month that includes unlimited talk, text, and web, but data speeds are limited to 3G HSPA. If you want the full 4G HSPA+ speeds, then you will have to pay $60 per month.
Once again, tethering is not supported and your data speeds may be throttled if you abuse the service.
I think Straight Talk SIM is a better deal all around, but check out the Simple Mobile site for more details.
7. T-Mobile Monthly 4G and SIM-only Value Plan
If you don’t need a lot of talk time and really want to save some money, you can also go with T-Mobile’s Monthly 4G pre-paid plans. T-Mobile sells the SIM card activation kit for only $1.99 online.
As you can see above, for $30 per month customers get 100 minutes, unlimited text, and 5 GB 4G HSPA+ data (after that it’s throttled). There is a $60 per month plan that offers unlimited minutes, but it only includes 2 GB of 4G HSPA+ data. And for $70 per month you can get unlimited talk, text, and 5 GB of 4G HSPA+ data.
Just like Simple Mobile, phones that were designed to operate on AT&T will still work with Monthly 4G plans, but they will only have access to 2G Edge data speeds. I believe all the SIM cards are full size, but you can pick up a SIM card cutter for under $5
Head over to the Monthly 4G Prepaid Plans page for the full details.
T-Mobile is one of the only nationwide carriers to sell a SIM-only service. It’s more expensive than the options listed above, but we still wanted to share it.
For $59.99 per month customers get unlimited talk, text, and data (up to 2 GB of high speed). A two-line family plan is also offered at $49.99 per line, per month.
In order to get a SIM-only Value Plan, customer will have to pay a $35 activation fee and agree to a two-year service agreement. This kind of defeats the purpose of pre-paid, and there are much better options out there.
Visit T-Mobile’s SIM-only service page for the full details.
Conclusions
- Pre-paid plans offer access to AT&T’s and T-Mobile’s 4G HSPA+ networks
- Pre-paid has no contracts and no commitments. Switch service providers whenever you like
- Carriers slow down Android software updates. Popular unlocked devices get more frequent updates
- Google’s Galaxy Nexus at $399 is a great deal, and more devices are coming to the Google Play Store
- Pre-paid is not for everyone, but if it fits your needs then it can save you a lot of money
If you have already made the jump to pre-paid, let us know how your experience has been. Would you recommend it to your friends and family? And if you are thinking about leaving your carrier, please share your concerns below.
Android Gaming Weekly: Mini Motor Racing, Machinarium, Big Win Hockey, Ninja Slash!
May 17th
Welcome back to our regular column Android Gaming Weekly, where we recap all the new releases and highlights every Wednesday. We post small bits throughout the week related to Android games, but readers have requested a condensed summary that makes it easier to keep up with all the latest news. Read on for this week’s best in Android gaming.
Top 7 New Games This Week
This week I’m testing out a new format. I always try to find the top rated games each week, but now I’m going to limit my recommendations to the Top 7 games. The number of quality games comes and goes each week, but I felt like 7 suggestions was a nice odd number that I could achieve each week. Let me know what you think of the new format in the comments below.
Machinarium
Developer says: “Discover the award-winning, steam punk world of Machinarium, navigating a clever little robot called Josef from the scrapheap into the city to save his robot girlfriend. Solve puzzles, quests, brain-teasers and mini-games to rid the city of the wicked Black Cap Brotherhood robots. Gorgeous hand-drawn graphics and animations bring the robot’s story to life, using unique comic bubbles and symbols to convey the plot.”
Taylor says: I’m going on a road trip this weekend, so I need a new puzzle game to burn up some time. The video sold me and I just handed over my $3.99. I’ll let you know how it was next week.
Mini Motor Racing
Developer says: “Mini Motor Racing plays like a favorite remote-controlled car showdown, combined with modern tech to nitro-boost your engines! Play multiplayer against up to four of your friends via WiFi! Race in campaign competitions for big rewards! Upgrade your skills and cars to win more! It’s all here in Mini Motor Racing.”
Taylor says: Reminds me of Micro Machines Racing, which I played for countless hours. Asking price is $1.99, but early reviews are good with a 4.3 average score.
Doraemon Fishing 2
Developer says: “You will start going fishing as Doreamon, Nobita or Shizuka and try to feed the beloved dinosaur Pisu. Besides casting the hook as deep as possible to collect coins and catch fishes while avoiding sharks, with the new gameplay, players will touch on fishing jumping out and flick them towards Pisu.”
Taylor says: I think I have a thing for Japanese game music. Game was so odd I just had to share it.
Big Win Hockey
Developer says: “CREATE your own unique dream team, COMPETE against opponents from around the world, WATCH your team battle it out on the ice, BOOST your player’s passing, shooting, skating and other skills and get ready to hoist the Daily Trophy for the ultimate BIG WIN!”
Taylor says: I’m not even a fan of hockey and this game looks awesome. It’s free so you have nothing to lose. I’m installing this on my Transformer Prime right now.
Lunar Racer
Developer says: “Strap on your moon boots and fire up your nitro boosters! The real space race is about to begin! Sure there’s racing games… but then there’s racing games with powerups! Ever tried racing with homing missiles, land mines, bubble shields and gravity thrusters? Yeah, didn’t think so!”
Taylor says: It’s from the developer of Super Stickman Golf and it’s free. Graphics look simple, but gameplay looks addicting. Average early review score is 4.8.
Plopp
Developer says: “Bubble-like circles, so called ‘Plopps’ emerge all over the place and start growing. When you tap on a Plopp, it explodes and a shockwave is unleashed. If other Plopps are hit by this shockwave they also explode causing big chain-reactions!”
Taylor says: This developer just uploaded four new games to the Google Play store and they all look pretty unique. Plopp looked the most interesting to me out of the bunch. It runs $1.25, so you might want to wait for more reviews to come in before you buy.
Ninja Slash!
Developer says: “Are you tired of always and only cut fruit? No problem! You’re one step away from starting the final cutting experience! Run, Jump and Slice at the same time!”
Taylor says: Odd combination of running and slicing gameplay looks hard as heck. I think this looks pretty fun, and it only costs $0.99. The developer has a good track record, so I think it’s a safe buy.
Android Games Coming Soon
Gameloft finally supports the ASUS Transformer Prime
This week Gameloft updated their popular MMORGP game Order & Chaos with a new dungeon called Sailen: The Lower City. More importantly, they finally added support for the ASUS Transformer Prime. Keep an eye on other Gameloft titles for future Transformer Prime support.
N.O.V.A. 3 dropping any day now
Speaking of Gameloft, we still expect NOVA 3 to be available any day now. The iOS version went on sale last week for $6.99 and we expect the Android version to cost the same. Check out the Gameloft Blog for first impressions of the game. (Gameloft, I will freaking love you if you release this on the Prime!)
Will Max Payne Mobile ever come to Android?
Another week and another delay. This game was supposed to be released in April, but it keeps getting pushed back. We were told several times that it would be available in previous weeks, but I honestly have no idea when it is coming out. Keep an eye on@RockstarGames for updates on the release. They seem pretty focused on Max Payne 3, so we might not hear anything for awhile now.
Shoot the Zombies arrives May 24th
It wouldn’t be right if we didn’t mention at least one zombie game this week. DroidGamers reports that Shoot the Zombies from Infinite Dreams will arrive on the Google Play Store around May 24th. This game is the sequel to Shoot the Birds, but this time you have to protect your pumpkin farm from a plague of undead, evil zombie birds.
Games I’m currently playing
Sonic 4 Episode II: This is the biggest release of the week so I just had to try it. I grew up on Nintendo and Mario, so I never really spent much time with Sonic. I played several Sonic games over the years, but I never finished one. I just got a wireless controller for the ASUS Transformer Prime and HTC One X, so look for my review in the coming weeks. Check out our Sonic 4 preview for a chance to win an Android tablet.
What Android games are you playing?
Find any great new Android games this week? Share your favorites in the comments below so we can check them out.
Android Gaming Weekly: Mini Motor Racing, Machinarium, Big Win Hockey, Ninja Slash!
May 17th
Welcome back to our regular column Android Gaming Weekly, where we recap all the new releases and highlights every Wednesday. We post small bits throughout the week related to Android games, but readers have requested a condensed summary that makes it easier to keep up with all the latest news. Read on for this week’s best in Android gaming.
Top 7 New Games This Week
This week I’m testing out a new format. I always try to find the top rated games each week, but now I’m going to limit my recommendations to the Top 7 games. The number of quality games comes and goes each week, but I felt like 7 suggestions was a nice odd number that I could achieve each week. Let me know what you think of the new format in the comments below.
Machinarium
Developer says: “Discover the award-winning, steam punk world of Machinarium, navigating a clever little robot called Josef from the scrapheap into the city to save his robot girlfriend. Solve puzzles, quests, brain-teasers and mini-games to rid the city of the wicked Black Cap Brotherhood robots. Gorgeous hand-drawn graphics and animations bring the robot’s story to life, using unique comic bubbles and symbols to convey the plot.”
Taylor says: I’m going on a road trip this weekend, so I need a new puzzle game to burn up some time. The video sold me and I just handed over my $3.99. I’ll let you know how it was next week.
Mini Motor Racing
Developer says: “Mini Motor Racing plays like a favorite remote-controlled car showdown, combined with modern tech to nitro-boost your engines! Play multiplayer against up to four of your friends via WiFi! Race in campaign competitions for big rewards! Upgrade your skills and cars to win more! It’s all here in Mini Motor Racing.”
Taylor says: Reminds me of Micro Machines Racing, which I played for countless hours. Asking price is $1.99, but early reviews are good with a 4.3 average score.
Doraemon Fishing 2
Developer says: “You will start going fishing as Doreamon, Nobita or Shizuka and try to feed the beloved dinosaur Pisu. Besides casting the hook as deep as possible to collect coins and catch fishes while avoiding sharks, with the new gameplay, players will touch on fishing jumping out and flick them towards Pisu.”
Taylor says: I think I have a thing for Japanese game music. Game was so odd I just had to share it.
Big Win Hockey
Developer says: “CREATE your own unique dream team, COMPETE against opponents from around the world, WATCH your team battle it out on the ice, BOOST your player’s passing, shooting, skating and other skills and get ready to hoist the Daily Trophy for the ultimate BIG WIN!”
Taylor says: I’m not even a fan of hockey and this game looks awesome. It’s free so you have nothing to lose. I’m installing this on my Transformer Prime right now.
Lunar Racer
Developer says: “Strap on your moon boots and fire up your nitro boosters! The real space race is about to begin! Sure there’s racing games… but then there’s racing games with powerups! Ever tried racing with homing missiles, land mines, bubble shields and gravity thrusters? Yeah, didn’t think so!”
Taylor says: It’s from the developer of Super Stickman Golf and it’s free. Graphics look simple, but gameplay looks addicting. Average early review score is 4.8.
Plopp
Developer says: “Bubble-like circles, so called ‘Plopps’ emerge all over the place and start growing. When you tap on a Plopp, it explodes and a shockwave is unleashed. If other Plopps are hit by this shockwave they also explode causing big chain-reactions!”
Taylor says: This developer just uploaded four new games to the Google Play store and they all look pretty unique. Plopp looked the most interesting to me out of the bunch. It runs $1.25, so you might want to wait for more reviews to come in before you buy.
Ninja Slash!
Developer says: “Are you tired of always and only cut fruit? No problem! You’re one step away from starting the final cutting experience! Run, Jump and Slice at the same time!”
Taylor says: Odd combination of running and slicing gameplay looks hard as heck. I think this looks pretty fun, and it only costs $0.99. The developer has a good track record, so I think it’s a safe buy.
Android Games Coming Soon
Gameloft finally supports the ASUS Transformer Prime
This week Gameloft updated their popular MMORGP game Order & Chaos with a new dungeon called Sailen: The Lower City. More importantly, they finally added support for the ASUS Transformer Prime. Keep an eye on other Gameloft titles for future Transformer Prime support.
N.O.V.A. 3 dropping any day now
Speaking of Gameloft, we still expect NOVA 3 to be available any day now. The iOS version went on sale last week for $6.99 and we expect the Android version to cost the same. Check out the Gameloft Blog for first impressions of the game. (Gameloft, I will freaking love you if you release this on the Prime!)
Will Max Payne Mobile ever come to Android?
Another week and another delay. This game was supposed to be released in April, but it keeps getting pushed back. We were told several times that it would be available in previous weeks, but I honestly have no idea when it is coming out. Keep an eye on@RockstarGames for updates on the release. They seem pretty focused on Max Payne 3, so we might not hear anything for awhile now.
Shoot the Zombies arrives May 24th
It wouldn’t be right if we didn’t mention at least one zombie game this week. DroidGamers reports that Shoot the Zombies from Infinite Dreams will arrive on the Google Play Store around May 24th. This game is the sequel to Shoot the Birds, but this time you have to protect your pumpkin farm from a plague of undead, evil zombie birds.
Games I’m currently playing
Sonic 4 Episode II: This is the biggest release of the week so I just had to try it. I grew up on Nintendo and Mario, so I never really spent much time with Sonic. I played several Sonic games over the years, but I never finished one. I just got a wireless controller for the ASUS Transformer Prime and HTC One X, so look for my review in the coming weeks. Check out our Sonic 4 preview for a chance to win an Android tablet.
What Android games are you playing?
Find any great new Android games this week? Share your favorites in the comments below so we can check them out.
Android Gaming Weekly: Mini Motor Racing, Machinarium, Big Win Hockey, Ninja Slash!
May 17th
Welcome back to our regular column Android Gaming Weekly, where we recap all the new releases and highlights every Wednesday. We post small bits throughout the week related to Android games, but readers have requested a condensed summary that makes it easier to keep up with all the latest news. Read on for this week’s best in Android gaming.
Top 7 New Games This Week
This week I’m testing out a new format. I always try to find the top rated games each week, but now I’m going to limit my recommendations to the Top 7 games. The number of quality games comes and goes each week, but I felt like 7 suggestions was a nice odd number that I could achieve each week. Let me know what you think of the new format in the comments below.
Machinarium
Developer says: “Discover the award-winning, steam punk world of Machinarium, navigating a clever little robot called Josef from the scrapheap into the city to save his robot girlfriend. Solve puzzles, quests, brain-teasers and mini-games to rid the city of the wicked Black Cap Brotherhood robots. Gorgeous hand-drawn graphics and animations bring the robot’s story to life, using unique comic bubbles and symbols to convey the plot.”
Taylor says: I’m going on a road trip this weekend, so I need a new puzzle game to burn up some time. The video sold me and I just handed over my $3.99. I’ll let you know how it was next week.
Mini Motor Racing
Developer says: “Mini Motor Racing plays like a favorite remote-controlled car showdown, combined with modern tech to nitro-boost your engines! Play multiplayer against up to four of your friends via WiFi! Race in campaign competitions for big rewards! Upgrade your skills and cars to win more! It’s all here in Mini Motor Racing.”
Taylor says: Reminds me of Micro Machines Racing, which I played for countless hours. Asking price is $1.99, but early reviews are good with a 4.3 average score.
Doraemon Fishing 2
Developer says: “You will start going fishing as Doreamon, Nobita or Shizuka and try to feed the beloved dinosaur Pisu. Besides casting the hook as deep as possible to collect coins and catch fishes while avoiding sharks, with the new gameplay, players will touch on fishing jumping out and flick them towards Pisu.”
Taylor says: I think I have a thing for Japanese game music. Game was so odd I just had to share it.
Big Win Hockey
Developer says: “CREATE your own unique dream team, COMPETE against opponents from around the world, WATCH your team battle it out on the ice, BOOST your player’s passing, shooting, skating and other skills and get ready to hoist the Daily Trophy for the ultimate BIG WIN!”
Taylor says: I’m not even a fan of hockey and this game looks awesome. It’s free so you have nothing to lose. I’m installing this on my Transformer Prime right now.
Lunar Racer
Developer says: “Strap on your moon boots and fire up your nitro boosters! The real space race is about to begin! Sure there’s racing games… but then there’s racing games with powerups! Ever tried racing with homing missiles, land mines, bubble shields and gravity thrusters? Yeah, didn’t think so!”
Taylor says: It’s from the developer of Super Stickman Golf and it’s free. Graphics look simple, but gameplay looks addicting. Average early review score is 4.8.
Plopp
Developer says: “Bubble-like circles, so called ‘Plopps’ emerge all over the place and start growing. When you tap on a Plopp, it explodes and a shockwave is unleashed. If other Plopps are hit by this shockwave they also explode causing big chain-reactions!”
Taylor says: This developer just uploaded four new games to the Google Play store and they all look pretty unique. Plopp looked the most interesting to me out of the bunch. It runs $1.25, so you might want to wait for more reviews to come in before you buy.
Ninja Slash!
Developer says: “Are you tired of always and only cut fruit? No problem! You’re one step away from starting the final cutting experience! Run, Jump and Slice at the same time!”
Taylor says: Odd combination of running and slicing gameplay looks hard as heck. I think this looks pretty fun, and it only costs $0.99. The developer has a good track record, so I think it’s a safe buy.
Android Games Coming Soon
Gameloft finally supports the ASUS Transformer Prime
This week Gameloft updated their popular MMORGP game Order & Chaos with a new dungeon called Sailen: The Lower City. More importantly, they finally added support for the ASUS Transformer Prime. Keep an eye on other Gameloft titles for future Transformer Prime support.
N.O.V.A. 3 dropping any day now
Speaking of Gameloft, we still expect NOVA 3 to be available any day now. The iOS version went on sale last week for $6.99 and we expect the Android version to cost the same. Check out the Gameloft Blog for first impressions of the game. (Gameloft, I will freaking love you if you release this on the Prime!)
Will Max Payne Mobile ever come to Android?
Another week and another delay. This game was supposed to be released in April, but it keeps getting pushed back. We were told several times that it would be available in previous weeks, but I honestly have no idea when it is coming out. Keep an eye on@RockstarGames for updates on the release. They seem pretty focused on Max Payne 3, so we might not hear anything for awhile now.
Shoot the Zombies arrives May 24th
It wouldn’t be right if we didn’t mention at least one zombie game this week. DroidGamers reports that Shoot the Zombies from Infinite Dreams will arrive on the Google Play Store around May 24th. This game is the sequel to Shoot the Birds, but this time you have to protect your pumpkin farm from a plague of undead, evil zombie birds.
Games I’m currently playing
Sonic 4 Episode II: This is the biggest release of the week so I just had to try it. I grew up on Nintendo and Mario, so I never really spent much time with Sonic. I played several Sonic games over the years, but I never finished one. I just got a wireless controller for the ASUS Transformer Prime and HTC One X, so look for my review in the coming weeks. Check out our Sonic 4 preview for a chance to win an Android tablet.
What Android games are you playing?
Find any great new Android games this week? Share your favorites in the comments below so we can check them out.
Android Insiders: A conversation with Ryan Bidan of Samsung
May 16th
Last week we had the chance to sit down with Ryan Bidan, Director of Product Markting at Samsung Mobile, as part of our ongoing Android Insiders series. The Galaxy S III is one of the largest Android product launches of the year so we wanted to talk about the Galaxy brand and what it represents to consumers.
We also chatted about TouchWiz, unlocked phones, and customer loyalty programs, so check out the full interview below and let Samsung know how much you appreciate them taking the time to sit down and talk with the Android community.
Android and Me: The messaging for the Galaxy S II was “Screen, speed, and content.” What should the Galaxy brand represent to consumers?
Ryan Bidan: For us the Galaxy brand is our flagship brand. I want it to be defined to consumers as the best Android device experience period. In this case we happen to be talking about the Galaxy S III, our flagship Android phone.
A year ago when we were talking about the Galaxy S II, part of it was the market was in a very different place and what we needed to do with that launch was something different. We basically brought out a world beater phone that decimated the competition. It was hands down the best Android phone across the line and did a great job.
I think the market has changed quite a bit in the last year. I think there are a lot of really great devices out there. For most consumers this idea of “speed and screen”, those kind of factors, the speed particularly and the power of the hardware are becoming less relevant of a differentiator. You move from this place where it was megahertz, gigahertz, and cores and now we are trying to move beyond that. Is my quad-core really better than a dual-core from the next generation?
What we are trying to do here is define Galaxy S III as being the flagship device experience in totality from design, performance, and on-device software. I don’t want you to worry about what’s going on under the covers. We make all the components. It’s the best device available for you and it’s going to have the best experience.
Yes, its got a great screen and lots of power under the hood, but what I want you to think about is how great it feels to use, how fluid it is, and things we have done with the software.
AAM: How important is Samsung’s content ecosystem to the success of the Galaxy S III?
RB: On the content side, it’s a bit of an open market for us. So you’ve got Google’s offerings, a lot of 3rd party offerings, carrier offerings, and in some cases you have Samsung’s offerings. For us it has always been about providing choice for the consumer. So in markets where there aren’t any 3rd party providers or markets where there aren’t solutions to provide that kind of content, we’ve gone out and done some of those.
Obviously the US market is very mature in terms of content delivery in a lot of ways. There are lots of incumbents in those markets, so our strategy has been more likely to work with them than provide solutions against them.
So that’s part one. Do I think that Samsung’s content ecosystem is important for the success of this device? Absolutely. I think a big part of the device experience today, the expectation around the device experience, is that ‘I’ve got my content. I can enjoy my content.’
And for Samsung, having various components of the ecosystem, it becomes how can I share that content. Whether it’s with my TV, or my tablet, or across other devices.
AAM: Specifically, I’m curious about Samsung’s Game Hub. I saw Samsung preview some new games at their Unpacked event like Gameloft’s Asphalt 7. Do you think we will see Game Hub in the United States?
RB: I think gaming as a content solution is very important. Do I think we need to provide great gaming solutions for our customers? Absolutely. Will that be in the form of Game Hub or some other way to deliver that content? I’m not 100% sure right now.
AAM: For a customer that purchased the Galaxy S II and loved it, what do you see as the key reasons to upgrade to a Galaxy S III?
RB: If I was talking to a specific user I would totally dig into what they are doing with their device today and tell them how much more awesome the Galaxy S III is. In general I think the things to look for are best in class hardware, a great camera experience - we got the 8 megapixel shooter and all the advanced features like burst shot and zero shutter lag, and we now got the HD screen with the 4.8 inch 720p HD Super AMOLED display. It looks much better and has more information on the screen. And you now have Ice Cream Sandwich and the latest Samsung enhancements to it.
AAM: What is the future of TouchWiz going forward? There is no mention of TouchWiz in Samsung’s online marketing for the Galaxy S III. Is Samsung going to devalue it?
RB: My take on it, and the way I have characterized it is actually the opposite. What we are trying to do is not separate TouchWiz as a separate element, so much as help consumers understand it’s part of the Samsung device experience. It’s not this add-on, but it’s deeply integrated into how you experience this Samsung device.
Whether it’s lock-screen customizations, or gesture UX, or any of those kinds of elements that we have gone and extended, those kinds of additions to Ice Cream Sandwich that we think are interesting – that for us is now part of your Samsung device experience.
I don’t think calling out TouchWiz as a separate application or having it thought of as this separate thing is particularly useful.
AAM: How do you see the market for unlocked phones in the US evolving over the next couple of years?
RB: It’s a challenging one because the issue has always been the market in the US, or North America, is so very different than the rest of the world – the position of the carriers, subsidized devices, and all that kind of stuff.
I think unlocked devices are very interesting, but I think it’s very much an enthusiast audience at this point. It’s those people who would be willing to import the phone from overseas anyways. When we are talking about something like a Google Experience device, like the Galaxy Nexus, it is a very focused kind experience that [consumers] are looking for.
How do I think about the unlocked thing? From a consumer point of view I think it would be great to see more unlocked phones. I don’t think the North American consumer is necessarily ready for the market to become that kind of unlocked device market.
We expect our phones to be subsidized. We expect to go in a store and spend $199 or $299 for a flagship device. If we started going in and had to bear the true cost of what those devices were, the model might not be that appealing at the end of the day.
AAM: Why should a smartphone buyer be loyal to Samsung, versus going out and getting the latest, greatest smartphone?
RB: We are changing what we talk about with the Galaxy S III and defining a specific Samsung experience. What we are doing is trying to define and communicate reasons why you want to come into the Samsung ecosystem, but then also stay there. Things like unique features on our devices, great design, unique ecosystem opportunities, and [Samsung's] other device offerings.
I want to get you in the door with a great device experience. The Galaxy S III looks fantastic, runs awesomely, and has a lot of cool features. Then you see all the other things that you can do with your device, that you can only do with Samsung, whether it’s gesture UX, S Voice, AllShare Play, S Beam, that you can’t do with any other device.
AAM: Have you ever considered doing a customer loyalty type program or is that something you leave up to your retail partners?
RB: It’s interesting because we are making this transition to wanting to be closer to our consumer. So when I talk about things like wanting to deliver a Samsung experience, I mean to the end user. I want you to have a relationship with your Samsung phone regardless of what carrier you are on.
As part of that it means us needing to get closer to how those devices are actually delivered to consumers in the retail model and what that purchase process looks like. We are absolutely looking at all kinds of options around customer retention, loyalty, and trade up. Do I have anything to announce today? No, but it’s definitely something we are thinking about regularly.
AAM: Thank you for your time.
Android Insiders: A conversation with Ryan Bidan of Samsung
May 16th
Last week we had the chance to sit down with Ryan Bidan, Director of Product Markting at Samsung Mobile, as part of our ongoing Android Insiders series. The Galaxy S III is one of the largest Android product launches of the year so we wanted to talk about the Galaxy brand and what it represents to consumers.
We also chatted about TouchWiz, unlocked phones, and customer loyalty programs, so check out the full interview below and let Samsung know how much you appreciate them taking the time to sit down and talk with the Android community.
Android and Me: The messaging for the Galaxy S II was “Screen, speed, and content.” What should the Galaxy brand represent to consumers?
Ryan Bidan: For us the Galaxy brand is our flagship brand. I want it to be defined to consumers as the best Android device experience period. In this case we happen to be talking about the Galaxy S III, our flagship Android phone.
A year ago when we were talking about the Galaxy S II, part of it was the market was in a very different place and what we needed to do with that launch was something different. We basically brought out a world beater phone that decimated the competition. It was hands down the best Android phone across the line and did a great job.
I think the market has changed quite a bit in the last year. I think there are a lot of really great devices out there. For most consumers this idea of “speed and screen”, those kind of factors, the speed particularly and the power of the hardware are becoming less relevant of a differentiator. You move from this place where it was megahertz, gigahertz, and cores and now we are trying to move beyond that. Is my quad-core really better than a dual-core from the next generation?
What we are trying to do here is define Galaxy S III as being the flagship device experience in totality from design, performance, and on-device software. I don’t want you to worry about what’s going on under the covers. We make all the components. It’s the best device available for you and it’s going to have the best experience.
Yes, its got a great screen and lots of power under the hood, but what I want you to think about is how great it feels to use, how fluid it is, and things we have done with the software.
AAM: How important is Samsung’s content ecosystem to the success of the Galaxy S III?
RB: On the content side, it’s a bit of an open market for us. So you’ve got Google’s offerings, a lot of 3rd party offerings, carrier offerings, and in some cases you have Samsung’s offerings. For us it has always been about providing choice for the consumer. So in markets where there aren’t any 3rd party providers or markets where there aren’t solutions to provide that kind of content, we’ve gone out and done some of those.
Obviously the US market is very mature in terms of content delivery in a lot of ways. There are lots of incumbents in those markets, so our strategy has been more likely to work with them than provide solutions against them.
So that’s part one. Do I think that Samsung’s content ecosystem is important for the success of this device? Absolutely. I think a big part of the device experience today, the expectation around the device experience, is that ‘I’ve got my content. I can enjoy my content.’
And for Samsung, having various components of the ecosystem, it becomes how can I share that content. Whether it’s with my TV, or my tablet, or across other devices.
AAM: Specifically, I’m curious about Samsung’s Game Hub. I saw Samsung preview some new games at their Unpacked event like Gameloft’s Asphalt 7. Do you think we will see Game Hub in the United States?
RB: I think gaming as a content solution is very important. Do I think we need to provide great gaming solutions for our customers? Absolutely. Will that be in the form of Game Hub or some other way to deliver that content? I’m not 100% sure right now.
AAM: For a customer that purchased the Galaxy S II and loved it, what do you see as the key reasons to upgrade to a Galaxy S III?
RB: If I was talking to a specific user I would totally dig into what they are doing with their device today and tell them how much more awesome the Galaxy S III is. In general I think the things to look for are best in class hardware, a great camera experience - we got the 8 megapixel shooter and all the advanced features like burst shot and zero shutter lag, and we now got the HD screen with the 4.8 inch 720p HD Super AMOLED display. It looks much better and has more information on the screen. And you now have Ice Cream Sandwich and the latest Samsung enhancements to it.
AAM: What is the future of TouchWiz going forward? There is no mention of TouchWiz in Samsung’s online marketing for the Galaxy S III. Is Samsung going to devalue it?
RB: My take on it, and the way I have characterized it is actually the opposite. What we are trying to do is not separate TouchWiz as a separate element, so much as help consumers understand it’s part of the Samsung device experience. It’s not this add-on, but it’s deeply integrated into how you experience this Samsung device.
Whether it’s lock-screen customizations, or gesture UX, or any of those kinds of elements that we have gone and extended, those kinds of additions to Ice Cream Sandwich that we think are interesting – that for us is now part of your Samsung device experience.
I don’t think calling out TouchWiz as a separate application or having it thought of as this separate thing is particularly useful.
AAM: How do you see the market for unlocked phones in the US evolving over the next couple of years?
RB: It’s a challenging one because the issue has always been the market in the US, or North America, is so very different than the rest of the world – the position of the carriers, subsidized devices, and all that kind of stuff.
I think unlocked devices are very interesting, but I think it’s very much an enthusiast audience at this point. It’s those people who would be willing to import the phone from overseas anyways. When we are talking about something like a Google Experience device, like the Galaxy Nexus, it is a very focused kind experience that [consumers] are looking for.
How do I think about the unlocked thing? From a consumer point of view I think it would be great to see more unlocked phones. I don’t think the North American consumer is necessarily ready for the market to become that kind of unlocked device market.
We expect our phones to be subsidized. We expect to go in a store and spend $199 or $299 for a flagship device. If we started going in and had to bear the true cost of what those devices were, the model might not be that appealing at the end of the day.
AAM: Why should a smartphone buyer be loyal to Samsung, versus going out and getting the latest, greatest smartphone?
RB: We are changing what we talk about with the Galaxy S III and defining a specific Samsung experience. What we are doing is trying to define and communicate reasons why you want to come into the Samsung ecosystem, but then also stay there. Things like unique features on our devices, great design, unique ecosystem opportunities, and [Samsung's] other device offerings.
I want to get you in the door with a great device experience. The Galaxy S III looks fantastic, runs awesomely, and has a lot of cool features. Then you see all the other things that you can do with your device, that you can only do with Samsung, whether it’s gesture UX, S Voice, AllShare Play, S Beam, that you can’t do with any other device.
AAM: Have you ever considered doing a customer loyalty type program or is that something you leave up to your retail partners?
RB: It’s interesting because we are making this transition to wanting to be closer to our consumer. So when I talk about things like wanting to deliver a Samsung experience, I mean to the end user. I want you to have a relationship with your Samsung phone regardless of what carrier you are on.
As part of that it means us needing to get closer to how those devices are actually delivered to consumers in the retail model and what that purchase process looks like. We are absolutely looking at all kinds of options around customer retention, loyalty, and trade up. Do I have anything to announce today? No, but it’s definitely something we are thinking about regularly.
AAM: Thank you for your time.
Android Insiders: A conversation with Ryan Bidan of Samsung
May 16th
Last week we had the chance to sit down with Ryan Bidan, Director of Product Markting at Samsung Mobile, as part of our ongoing Android Insiders series. The Galaxy S III is one of the largest Android product launches of the year so we wanted to talk about the Galaxy brand and what it represents to consumers.
We also chatted about TouchWiz, unlocked phones, and customer loyalty programs, so check out the full interview below and let Samsung know how much you appreciate them taking the time to sit down and talk with the Android community.
Android and Me: The messaging for the Galaxy S II was “Screen, speed, and content.” What should the Galaxy brand represent to consumers?
Ryan Bidan: For us the Galaxy brand is our flagship brand. I want it to be defined to consumers as the best Android device experience period. In this case we happen to be talking about the Galaxy S III, our flagship Android phone.
A year ago when we were talking about the Galaxy S II, part of it was the market was in a very different place and what we needed to do with that launch was something different. We basically brought out a world beater phone that decimated the competition. It was hands down the best Android phone across the line and did a great job.
I think the market has changed quite a bit in the last year. I think there are a lot of really great devices out there. For most consumers this idea of “speed and screen”, those kind of factors, the speed particularly and the power of the hardware are becoming less relevant of a differentiator. You move from this place where it was megahertz, gigahertz, and cores and now we are trying to move beyond that. Is my quad-core really better than a dual-core from the next generation?
What we are trying to do here is define Galaxy S III as being the flagship device experience in totality from design, performance, and on-device software. I don’t want you to worry about what’s going on under the covers. We make all the components. It’s the best device available for you and it’s going to have the best experience.
Yes, its got a great screen and lots of power under the hood, but what I want you to think about is how great it feels to use, how fluid it is, and things we have done with the software.
AAM: How important is Samsung’s content ecosystem to the success of the Galaxy S III?
RB: On the content side, it’s a bit of an open market for us. So you’ve got Google’s offerings, a lot of 3rd party offerings, carrier offerings, and in some cases you have Samsung’s offerings. For us it has always been about providing choice for the consumer. So in markets where there aren’t any 3rd party providers or markets where there aren’t solutions to provide that kind of content, we’ve gone out and done some of those.
Obviously the US market is very mature in terms of content delivery in a lot of ways. There are lots of incumbents in those markets, so our strategy has been more likely to work with them than provide solutions against them.
So that’s part one. Do I think that Samsung’s content ecosystem is important for the success of this device? Absolutely. I think a big part of the device experience today, the expectation around the device experience, is that ‘I’ve got my content. I can enjoy my content.’
And for Samsung, having various components of the ecosystem, it becomes how can I share that content. Whether it’s with my TV, or my tablet, or across other devices.
AAM: Specifically, I’m curious about Samsung’s Game Hub. I saw Samsung preview some new games at their Unpacked event like Gameloft’s Asphalt 7. Do you think we will see Game Hub in the United States?
RB: I think gaming as a content solution is very important. Do I think we need to provide great gaming solutions for our customers? Absolutely. Will that be in the form of Game Hub or some other way to deliver that content? I’m not 100% sure right now.
AAM: For a customer that purchased the Galaxy S II and loved it, what do you see as the key reasons to upgrade to a Galaxy S III?
RB: If I was talking to a specific user I would totally dig into what they are doing with their device today and tell them how much more awesome the Galaxy S III is. In general I think the things to look for are best in class hardware, a great camera experience - we got the 8 megapixel shooter and all the advanced features like burst shot and zero shutter lag, and we now got the HD screen with the 4.8 inch 720p HD Super AMOLED display. It looks much better and has more information on the screen. And you now have Ice Cream Sandwich and the latest Samsung enhancements to it.
AAM: What is the future of TouchWiz going forward? There is no mention of TouchWiz in Samsung’s online marketing for the Galaxy S III. Is Samsung going to devalue it?
RB: My take on it, and the way I have characterized it is actually the opposite. What we are trying to do is not separate TouchWiz as a separate element, so much as help consumers understand it’s part of the Samsung device experience. It’s not this add-on, but it’s deeply integrated into how you experience this Samsung device.
Whether it’s lock-screen customizations, or gesture UX, or any of those kinds of elements that we have gone and extended, those kinds of additions to Ice Cream Sandwich that we think are interesting – that for us is now part of your Samsung device experience.
I don’t think calling out TouchWiz as a separate application or having it thought of as this separate thing is particularly useful.
AAM: How do you see the market for unlocked phones in the US evolving over the next couple of years?
RB: It’s a challenging one because the issue has always been the market in the US, or North America, is so very different than the rest of the world – the position of the carriers, subsidized devices, and all that kind of stuff.
I think unlocked devices are very interesting, but I think it’s very much an enthusiast audience at this point. It’s those people who would be willing to import the phone from overseas anyways. When we are talking about something like a Google Experience device, like the Galaxy Nexus, it is a very focused kind experience that [consumers] are looking for.
How do I think about the unlocked thing? From a consumer point of view I think it would be great to see more unlocked phones. I don’t think the North American consumer is necessarily ready for the market to become that kind of unlocked device market.
We expect our phones to be subsidized. We expect to go in a store and spend $199 or $299 for a flagship device. If we started going in and had to bear the true cost of what those devices were, the model might not be that appealing at the end of the day.
AAM: Why should a smartphone buyer be loyal to Samsung, versus going out and getting the latest, greatest smartphone?
RB: We are changing what we talk about with the Galaxy S III and defining a specific Samsung experience. What we are doing is trying to define and communicate reasons why you want to come into the Samsung ecosystem, but then also stay there. Things like unique features on our devices, great design, unique ecosystem opportunities, and [Samsung's] other device offerings.
I want to get you in the door with a great device experience. The Galaxy S III looks fantastic, runs awesomely, and has a lot of cool features. Then you see all the other things that you can do with your device, that you can only do with Samsung, whether it’s gesture UX, S Voice, AllShare Play, S Beam, that you can’t do with any other device.
AAM: Have you ever considered doing a customer loyalty type program or is that something you leave up to your retail partners?
RB: It’s interesting because we are making this transition to wanting to be closer to our consumer. So when I talk about things like wanting to deliver a Samsung experience, I mean to the end user. I want you to have a relationship with your Samsung phone regardless of what carrier you are on.
As part of that it means us needing to get closer to how those devices are actually delivered to consumers in the retail model and what that purchase process looks like. We are absolutely looking at all kinds of options around customer retention, loyalty, and trade up. Do I have anything to announce today? No, but it’s definitely something we are thinking about regularly.
AAM: Thank you for your time.
Verizon to axe grandfathered unlimited data plans, as users move to 4G LTE devices
May 16th
Starting this summer Verizon plans to eliminate the $30 unlimited data plan that it still offers to subscribers who were grandfathered into it, when tiered data plans were rolled out last year. The news comes from Verizon Communications CFO Fran Shammo who said that as these 3G unlimited data plan customers migrate to 4G LTE devices, they will be forced to adopt the company’s new data-share plan that is expected by mid-summer.
“LTE is our anchor point for data share, so as you come through an upgrade cycle and you upgrade in the future, you will have to go onto the data share plan, moving away from the unlimited world,” Shammo said. “A lot of our 3G base is on unlimited. When they migrate off 3G they will have to go to data share. That is beneficial to us.”
AT&T recently began encouraging their subscribers to migrate to tiered plans (which pissed some customers off), so it’s not much of a surprise to see Verizon doing the same thing.
Verizon goes on to say the new data-share plan will allow subscribers to connect more devices. Shammo said, “If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective.”
Some say that you should be scared of Verizon’s shared data plans, but I’m not so sure that I share that opinion yet. I might be alone in this thinking, but I don’t mind tiers and paying for the data that I consume. Of course I wish that there were cheaper tiers and data overages cost less, but I don’t have a problem with the basic concept of shared data buckets for multiple devices.
If you are a Verizon customers, I’m curious to know what you think. Will the end of unlimited data plans encourage you to switch to a carrier like Sprint that offers truly unlimited data?
Verizon to axe grandfathered unlimited data plans, as users move to 4G LTE devices
May 16th
Starting this summer Verizon plans to eliminate the $30 unlimited data plan that it still offers to subscribers who were grandfathered into it, when tiered data plans were rolled out last year. The news comes from Verizon Communications CFO Fran Shammo who said that as these 3G unlimited data plan customers migrate to 4G LTE devices, they will be forced to adopt the company’s new data-share plan that is expected by mid-summer.
“LTE is our anchor point for data share, so as you come through an upgrade cycle and you upgrade in the future, you will have to go onto the data share plan, moving away from the unlimited world,” Shammo said. “A lot of our 3G base is on unlimited. When they migrate off 3G they will have to go to data share. That is beneficial to us.”
AT&T recently began encouraging their subscribers to migrate to tiered plans (which pissed some customers off), so it’s not much of a surprise to see Verizon doing the same thing.
Verizon goes on to say the new data-share plan will allow subscribers to connect more devices. Shammo said, “If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective.”
Some say that you should be scared of Verizon’s shared data plans, but I’m not so sure that I share that opinion yet. I might be alone in this thinking, but I don’t mind tiers and paying for the data that I consume. Of course I wish that there were cheaper tiers and data overages cost less, but I don’t have a problem with the basic concept of shared data buckets for multiple devices.
If you are a Verizon customers, I’m curious to know what you think. Will the end of unlimited data plans encourage you to switch to a carrier like Sprint that offers truly unlimited data?
Verizon to axe grandfathered unlimited data plans, as users move to 4G LTE devices
May 16th
Starting this summer Verizon plans to eliminate the $30 unlimited data plan that it still offers to subscribers who were grandfathered into it, when tiered data plans were rolled out last year. The news comes from Verizon Communications CFO Fran Shammo who said that as these 3G unlimited data plan customers migrate to 4G LTE devices, they will be forced to adopt the company’s new data-share plan that is expected by mid-summer.
“LTE is our anchor point for data share, so as you come through an upgrade cycle and you upgrade in the future, you will have to go onto the data share plan, moving away from the unlimited world,” Shammo said. “A lot of our 3G base is on unlimited. When they migrate off 3G they will have to go to data share. That is beneficial to us.”
AT&T recently began encouraging their subscribers to migrate to tiered plans (which pissed some customers off), so it’s not much of a surprise to see Verizon doing the same thing.
Verizon goes on to say the new data-share plan will allow subscribers to connect more devices. Shammo said, “If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective.”
Some say that you should be scared of Verizon’s shared data plans, but I’m not so sure that I share that opinion yet. I might be alone in this thinking, but I don’t mind tiers and paying for the data that I consume. Of course I wish that there were cheaper tiers and data overages cost less, but I don’t have a problem with the basic concept of shared data buckets for multiple devices.
If you are a Verizon customers, I’m curious to know what you think. Will the end of unlimited data plans encourage you to switch to a carrier like Sprint that offers truly unlimited data?
